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Growth often exposes problems that were easy to ignore in the first stages of a company. Orders move more slowly. Team members overlap on assignments. Leaders spend too much time fixing daily challenges and too little time guiding the business. Customers notice uneven service, while rising costs

A home addition is a major purchase with a lengthy decision cycle. Homeowners may spend weeks reviewing contractors, browsing project galleries, looking through online reviews, and reviewing budgets with family members before they schedule a consultation. That makes marketing more involved than s